The Best vs The Most Expensive

In our modern materialistic world, we often equate 'the best' with 'the most expensive'. But, though the best things in life are not always free, they are rarely as costly as some of the more outrageously priced alternatives. Once we stop measuring value in financial terms and look at human qualities like integrity, loyalty, sympathy and intelligence, we soon realise that these are factors which nobody can ever put a price on, which all of us can afford to prioritise.