Magic Words

We know the word 'abracadabra". It's an extremely potent magic word. Words are powerful. If you find the right words, they can have a magical effect. Magic words grab hold of people’s attention causing them to become engrossed in your message without even knowing it. There are five magic words, when part of the right scenario, will provoke specific, subliminal actions. What are they? The 1st magic word is “YOU.” It’s hypnotic when used in any form of communication because it changes the tone from general to individual.The “YOU” personalises your message. The word “YOU” also represents a customer focused approach in marketing communication. The 2nd magic word is “BECAUSE.” It’s proven that when you ask someone for a favour and explain the reason why, they are much more likely to agree. The “BECAUSE” can literally double your success rate. The 3rd magic word that hypnotises people is the word “IMAGINE”. “IMAGINE” starts a mind-game, triggers in people feelings of ownership, and helps them visualise being a part of a specific scenario. If they enjoy their visualisations, they are ready to own them. The 4th magic word that speaks to our subconscious mind is the word “REMEMBER.” “REMEMBER” stimulates the imagination similarly to the previous magic word “IMAGINE,” but it also does something extra. It recalls past situations and recreates them, enabling you to experience those same feelings and emotions. The 5th. Never underestimate the power of “WHY.” Humans are curious by nature and “WHY” satisfies the basic and natural feeling of curiosity. “WHY” promises an explanation. This is due to the phenomenon referred to as the curiosity gap. When a person realises there’s a gap regarding a specific topic, the subconscious desire to find out more is triggered, and it can only be satisfied through learning. So now you know the 5 magic words that, when used correctly, can bewitch your prospects and boost conversions.